Mixed Industry — Belgium
Horeca Expo 2027
Ghent, Belgium — January 2027
- 20+ years experience
- Active across Europe
- Active at every major fair
Stephanie
Trade fair stands
Curious what we can build for Horeca Expo? Call Stephanie directly, or send the details below.
Call Stephanie — +1 (212) 555-0148Venue
Flanders ExpoDates
January 2027
Exhibitors
~600 exhibitors
Visitors
~40,000 visitors
Stand sizes
20–120m² with demo kitchens
Sector
Foodservice & hospitality
Before you book
What you actually need to know about Horeca Expo.
The reference trade fair for the Belgian foodservice and hospitality industry — kitchens, interiors, drinks and everything a hospitality brand needs to open or refit.
Traffic & timing
Live kitchen demos consistently draw the largest standing crowds on the floor — timing your demo slots against competitors' schedules can meaningfully change how much attention your stand gets.
Key deadlines
Plan backwards from move-in.
Kitchen demo ventilation & water
Confirm technical requirements with Flanders Expo at least 6 weeks out — demo slots with proper ventilation are limited.
Interior/furniture showroom build
Lock furniture and finish specs 5 weeks ahead for a showroom-quality build.
Five-day material durability
Approve finishes rated for the full run at least 4 weeks before move-in.
Watch-outs
Flanders Expo, not a generic hall.
Booking a demo slot too late
The best ventilation-equipped demo slots go early — a late booking can mean a lesser stand position.
Under-building for showroom scrutiny
Furniture and interior exhibitors are judged against real hospitality interiors here, not a typical trade booth finish.
No plan for five days of wear
Longer than most trade fairs, so materials need to hold up through the final day, not just day one.
Scheduling demos against a bigger neighbour
A demo that overlaps with a larger competitor's slot draws a smaller crowd than one scheduled in the gap.
Built for this floor before
What we've built for mixed industry exhibitors.
Marrow & Oak Kitchens
A stand built around a scheduled live-demo crowd, not just a display
Marrow & Oak's stand previously ran demos with no scheduling strategy. We built a stand with sightlines designed for standing crowds and helped time demo slots against the show's published programme.
Consistently drew standing crowds during scheduled demo windows across the full five-day run.
See more workHoreca Expo 2027
The stand with the demo gets the crowd. Every time.
Process
From idea to installation.
Work with one experienced partner instead of coordinating designers, fabricators and installers yourself.
Discover
Understanding the brand, space, requirements and objectives.
Develop
Design development, materials, production planning and technical preparation.
Produce
In-house / coordinated production with attention to materials, finish and detail.
Install
Professional installation, logistics and on-site coordination.
Frequently asked
Horeca Expo, answered.
Can you build working demo kitchens?
Yes, with ventilation, water and power coordinated through Flanders Expo's technical services.
Can you help schedule our demo slot against competitors?
Yes — timing your slot against the published programme is part of the planning conversation, not just the build.
Can our stand double as a furniture showroom?
Yes — this is close to our regular hospitality interior work, just built for five days.
Exhibiting elsewhere too?
More fairs we build for.
Request a proposal
Ready to plan your Horeca Expo stand?
Tell us your hall, deadlines and budget for Horeca Expo 2027 in Ghent — we'll come back with a concept, a timeline, and the approvals you'll need to hit.
Stephanie
Trade fair stands
Curious what we can build for Horeca Expo? Call Stephanie directly, or send the details below.
Call Stephanie — +1 (212) 555-0148