Signage / Interiors / Furniture
Northfield & Co.
Brand rollout — Retail
Client
Northfield & Co.
Industry
Retail
Location
14 locations, nationwide
Year
2025
Challenge
Northfield's identity had been redesigned, but every store still carried the old mark — inconsistent signage, mismatched counters, no unified wayfinding. Head office needed one partner who could roll the new identity out nationally without 14 separate local contractors.
Approach
We built a single kit-of-parts: a modular shopfront system, a standard counter and display unit, and a wayfinding language that could flex to each store's footprint without losing consistency store to store.
Execution
Illuminated facade lettering, window and wall graphics, bespoke counters and display units, and interior signage were produced centrally and installed in staggered phases to keep every store trading throughout.
Result
14 stores re-branded in 11 weeks with zero trading days lost, and a kit-of-parts Northfield now reuses for every new location it opens.
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