Mixed Industry — Utrecht
Zorg & ICT 2027
Utrecht, Netherlands — 13–15 April 2027
- 20+ years experience
- Active across Europe
- Active at every major fair
Stephanie
Trade fair stands
Curious what we can build for Zorg & ICT? Call Stephanie directly, or send the details below.
Call Stephanie — +1 (212) 555-0148Venue
Jaarbeurs Utrecht, Halls 7 & 8
Dates
13–15 April 2027
Exhibitors
No official 2027 total published yet — the 2026 exhibitor directory ran to 13 listing pages, so several hundred exhibitors is a safe estimate
Visitors
~22,700 total visits across 3 days / "over 13,000" healthcare professionals per the organiser (2026 edition)
Stand sizes
Open, self-built stands only from 20m² upward — anything smaller defaults to Jaarbeurs' standard shell-scheme system
Sector
Healthcare technology, digital health & care-sector ICT
Before you book
What you actually need to know about Zorg & ICT.
Zorg & ict is the Netherlands' largest healthcare-technology fair, filling Jaarbeurs' Halls 7 and 8 alongside three co-located events — Zorg & Food, Zorg & Facility and Healthcare & HR — for buyers from hospitals, elderly and home care, disability care, mental healthcare and GP practices.
Traffic & timing
Traffic is heavily front-loaded: in 2026, the middle day (Wednesday) alone drew 14,130 of the roughly 22,700 total visits across the three days — more than the other two days combined — so staffing and demo scheduling should weight toward day two, not spread evenly across the run.
Key deadlines
Plan backwards from move-in.
Stand format decision
Decide your stand size early: only stands of 20m² or more may be self-built on an open plot — anything smaller defaults to Jaarbeurs' standard shell-scheme, which limits height and finish options.
Zero-Emission Zone compliance
Utrecht's Zero-Emission Zone has applied to delivery and construction vehicles since 1 January 2025 — check your trucks and vans against it before booking move-in transport, not after one is turned away at the city boundary.
Visitor registration opens
Free visitor registration for the 2027 edition opens in January 2027 — time your own pre-show invitations and marketing push around that date rather than before it.
Watch-outs
Jaarbeurs Utrecht, Halls 7 & 8, not a generic hall.
Under 20m² means shell-scheme, not a free design
Below 20m², Jaarbeurs requires its standard shell-scheme system rather than open self-build — plan your creative concept around that constraint from the start, not after signing a contract for a small booth.
Utrecht's Zero-Emission Zone catches out foreign trucks
Since January 2025, delivery and stand-building vehicles need to meet the city's zero-emission rules — a restriction international exhibitors and their transport partners often miss until a vehicle is already turned away.
Wednesday isn't a normal middle day here
With roughly 14,000 of the show's ~22,700 visits landing on the single Wednesday, understaffing that day — or treating it like an average middle day — costs more than skipping a slow morning elsewhere.
Three other fairs share your hall week
Zorg & Food, Zorg & Facility and Healthcare & HR run simultaneously in adjoining halls — expect shared loading docks and move-in slots with three other organisers' exhibitors, not just your own show's traffic.
Built for this floor before
What we've built for mixed industry exhibitors.
[PLACEHOLDER] CareLinq Systems
A 24m² stand designed around Jaarbeurs' shell-scheme cutoff
CareLinq's booth sat just over the 20m² self-build threshold. We used the extra freedom to build a raised demo corner for their care-alarm platform, without over-designing for a hall where most neighbouring stands were still shell-scheme.
24m² footprint, stand traffic concentrated — as expected — on the Wednesday peak.
See more workZorg & ICT 2027
One single day out of three — the Wednesday — pulled in more visitors than the other two combined in 2026.
Process
From idea to installation.
Work with one experienced partner instead of coordinating designers, fabricators and installers yourself.
Discover
Understanding the brand, space, requirements and objectives.
Develop
Design development, materials, production planning and technical preparation.
Produce
In-house / coordinated production with attention to materials, finish and detail.
Install
Professional installation, logistics and on-site coordination.
Frequently asked
Zorg & ICT, answered.
We're under 20m² — can we still get a distinctive stand?
Yes, within Jaarbeurs' shell-scheme system — custom graphics, lighting and furniture still differentiate a shell-scheme stand; you just can't build an open structure below that threshold.
Does our delivery truck need to meet Utrecht's Zero-Emission Zone rules?
Very likely, if it's diesel and coming from outside the zone — check your vehicle before booking transport, since the restriction covers the city area around Jaarbeurs, not just the venue gate.
Should we staff the stand the same across all three days?
No — 2026's numbers show the middle day pulling in more visitors than the other two combined, so plan fuller staffing and demo scheduling for day two specifically.
Exhibiting elsewhere too?
More fairs we build for.
Request a proposal
Ready to plan your Zorg & ICT stand?
Tell us your hall, deadlines and budget for Zorg & ICT 2027 in Utrecht — we'll come back with a concept, a timeline, and the approvals you'll need to hit.
Stephanie
Trade fair stands
Curious what we can build for Zorg & ICT? Call Stephanie directly, or send the details below.
Call Stephanie — +1 (212) 555-0148