Pharma & Medtech — Medical
ECR 2027
Vienna, Austria — February 2027
- 20+ years experience
- Active across Europe
- Active at every major fair
Stephanie
Trade fair stands
Curious what we can build for ECR? Call Stephanie directly, or send the details below.
Call Stephanie — +1 (212) 555-0148Venue
Austria Center Vienna
Dates
February 2027
Exhibitors
~300 exhibiting companies
Visitors
~25,000 attendees
Stand sizes
15–60m² congress-style stands
Sector
Radiology & medical imaging
Before you book
What you actually need to know about ECR.
The European Congress of Radiology pairs a scientific congress with an exhibition of medical imaging and radiology equipment — roughly 300 exhibiting companies.
Traffic & timing
Traffic follows the congress programme, not a trade-fair clock — the exhibition floor empties during major plenary sessions and refills in the gaps between them, so staffing needs to flex around the scientific schedule, not fixed hours.
Key deadlines
Plan backwards from move-in.
Venue technical approval
Austria Center Vienna's rigging and power sign-off needs to happen 6 weeks out — congress centres have less flexible technical windows than trade-fair halls.
Equipment demo requirements
Confirm reinforced flooring and power needs for imaging equipment at least 6 weeks ahead.
Session-room proximity request
Ask about stand location relative to session rooms as early as possible — good positions go to early bookers.
Watch-outs
Austria Center Vienna, not a generic hall.
Assuming trade-fair-hall flexibility
Austria Center Vienna isn't a purpose-built exhibition hall — ceiling heights and rigging points vary room to room in ways that surprise first-time exhibitors.
Ignoring the congress schedule when staffing
A stand fully staffed during a major plenary session is wasted headcount — check the programme before finalising shift rotas.
Underpowering imaging demos
Working imaging equipment draws more power than standard stand allocations provide by default.
Generic clinical messaging
Radiology specialists respond to specificity, not broad medtech marketing language — vague claims get scrolled past.
Built for this floor before
What we've built for pharma & medtech exhibitors.
Radiavue Imaging
A congress-centre stand built around session-room traffic patterns
Radiavue's previous ECR stand sat in a low-traffic corner. We worked with the floor plan to request a session-adjacent position and built a lower, more open stand that pulled attention during the gaps between talks.
Booth engagement concentrated into the session-break windows, instead of spread thin all day.
See more workECR 2027
The floor empties during plenaries and fills in the gaps — timing is the whole game.
Process
From idea to installation.
Work with one experienced partner instead of coordinating designers, fabricators and installers yourself.
Discover
Understanding the brand, space, requirements and objectives.
Develop
Design development, materials, production planning and technical preparation.
Produce
In-house / coordinated production with attention to materials, finish and detail.
Install
Professional installation, logistics and on-site coordination.
Frequently asked
ECR, answered.
Can you build in a congress centre, not just a trade-fair hall?
Yes — Austria Center Vienna and similar venues are a regular part of our medical-fair build calendar.
Do you handle equipment demo power and flooring needs?
Yes, reinforced flooring and dedicated circuits are standard for imaging equipment stands.
Can you help request a session-adjacent stand location?
Yes, and we recommend asking early — good positions relative to session rooms go to early bookers.
Exhibiting elsewhere too?
More fairs we build for.
Request a proposal
Ready to plan your ECR stand?
Tell us your hall, deadlines and budget for ECR 2027 in Vienna — we'll come back with a concept, a timeline, and the approvals you'll need to hit.
Stephanie
Trade fair stands
Curious what we can build for ECR? Call Stephanie directly, or send the details below.
Call Stephanie — +1 (212) 555-0148