Mixed Industry — Belgium

M+R 2027

Antwerp, Belgium — 17–18 March 2027

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20+ years experience
Active across Europe
Active at every major fair

Stephanie

Trade fair stands

Curious what we can build for M+R? Call Stephanie directly, or send the details below.

Call Stephanie — +1 (212) 555-0148

Venue

Antwerp Expo

Dates

17–18 March 2027

Exhibitors

~60 exhibitors (2025 edition)

Visitors

~2,374 visitors (2025 edition)

Stand sizes

No published stand-size grid — exhibitor scale (~60 exhibitors) points to a compact, specialist floor rather than large custom-build territory

Sector

Measurement & control technology / process automation

Before you book

What you actually need to know about M+R.

Belgium's leading trade fair for process automation — measurement and control technology for electrical and instrumentation engineers across petrochemicals, oil & gas, pharmaceuticals, food & drinks, and energy/water treatment. Biennial, and co-located with Maintenance and Worksafe under a shared badge.

Traffic & timing

At roughly 2,374 visitors across three co-located shows and just ~60 M+R exhibitors specifically, this is a dense, specialist floor — most visitors are technical buyers already invested in the topic rather than casual walk-ins.

Key deadlines

Plan backwards from move-in.

Biennial format — confirm before assuming this year's specifics

M+R runs every two years — reused stand plans and figures from the last edition should be re-checked with the organiser rather than assumed to still apply.

Confirm your position relative to Maintenance and Worksafe

M+R shares its hall and badge with two other shows — confirm your stand's position relative to them before finalising a design aimed only at process-automation visitors.

Prepare technical documentation, not just visuals

With engineers and technical buyers as the core audience, budget time for spec sheets and technical handouts alongside stand graphics — this crowd reads documentation, not just signage.

Watch-outs

Antwerp Expo, not a generic hall.

Biennial means plans go stale fast

With two years between editions, exhibitors often reuse a stand design without re-checking whether hall assignment, dimensions or attendance patterns changed since the last edition — confirm current specifics rather than reusing an old plan.

Small, dense, specialist floor

At ~60 exhibitors, this isn't a large fair — a generic stand can get lost less through crowding and more through simply not standing out among a small number of equally specialist competitors.

Shares its hall and badge with Maintenance and Worksafe

Visitors are moving between three related-but-distinct exhibitor pools under one ticket — signage specific to measurement/control technology matters more here than at a single-theme fair.

No published venue-wide technical manual

We didn't find a public exhibitor/technical manual for Antwerp Expo as a whole — request build regulations directly from the organiser before designing a stand.

Built for this floor before

What we've built for mixed industry exhibitors.

[PLACEHOLDER] Veldkamp Process Instruments

A specialist stand built to stand out in a small, dense hall

Veldkamp needed to stand out among a small number of equally technical competitors at M+R, where crowding isn't the problem — sameness is. We built a stand around one working instrumentation demo instead of a wall of spec sheets, giving technical visitors a reason to stop rather than scan past.

Live demo drew sustained visitor time on a floor where most stands saw brief, scanning visits.

See more work

M+R 2027

60 exhibitors, ~2,374 visitors, once every two years — Belgium's process-automation buyers concentrated into two days.

Process

From idea to installation.

Work with one experienced partner instead of coordinating designers, fabricators and installers yourself.

Discover

Understanding the brand, space, requirements and objectives.

Develop

Design development, materials, production planning and technical preparation.

Produce

In-house / coordinated production with attention to materials, finish and detail.

Install

Professional installation, logistics and on-site coordination.

Frequently asked

M+R, answered.

Is M+R an annual event?

No — it's biennial. Confirm current dates, hall assignment and attendance expectations with the organiser rather than reusing a plan from the last edition.

Do we need to design for process-automation visitors only?

Not exclusively — M+R shares its hall and visitor badge with Maintenance and Worksafe, so a meaningful share of footfall comes from those adjacent shows too.

How big is this show compared to others at Antwerp Expo?

Smaller — around 60 exhibitors and 2,374 visitors at the most recent edition, across all three co-located shows. It's a dense, specialist floor rather than a large one.

Exhibiting elsewhere too?